Christopher Simmons
Christopher Simmons is an award winning graphic designer, multimedia artist, author, journalist, musician, photographer and public relations (PR) pro. Member ASCAP and PRSA. Former contributing editor to such publications as Digital Imaging, Digital Printer, Micro Publishing News, Polyphony, Spazz, Computer Player, the Graphic Artist's Guild journal, and many more. Widely quoted and interviewed in publications like Entrepreneur, PCWorld, TrendWatch, Chicago Sun Times, etc. CEO of Neotrope® (formerly Mindset), and founder of Send2Press® Newswire. You may know him from gigs at PhotoVentures, Creative Computers, MacMall, Micro Publishing Press, etc. Chris is based in Redondo Beach/Torrance (Los Angeles), Calif., USA. Learn More »
book publicity Archive
Using PR to Market Your Book – How to Write a Press Release
ARTICLE: One of the most cost-effective ways to "get the word out" about your new product or service is to use a press release. Basically, this is a brief announcement directed to the media (magazines, newspapers, TV, and online sites), which describes something which is newsworthy. Obviously a new book...
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