Christopher Simmons
Christopher Simmons is an award winning graphic designer, multimedia artist, author, journalist, musician, photographer and public relations (PR) pro. Member ASCAP and PRSA. Former contributing editor to such publications as Digital Imaging, Digital Printer, Micro Publishing News, Polyphony, Spazz, Computer Player, the Graphic Artist's Guild journal, and many more. Widely quoted and interviewed in publications like Entrepreneur, PCWorld, TrendWatch, Chicago Sun Times, etc. CEO of Neotrope® (formerly Mindset), and founder of Send2Press® Newswire. You may know him from gigs at PhotoVentures, Creative Computers, MacMall, Micro Publishing Press, etc. Chris is based in Redondo Beach/Torrance (Los Angeles), Calif., USA. Learn More »
Advertising and Marketing Archive
The Verdana Monologues – When Ikea’s Designers go Kabookskik
ARTICLE: I got my Ikea catalog last week, and like many in the design field, thought something had changed but wasn't quite sure what. Due to the fact I have been working on the Web more than the printed design space the past five years, it actually took me a...
Read More Contextual Counter Branding: Your Pizza is My Pizza – Why Search Engines Want to Sell Your Trademark to Your Competitors
ARTICLE: While the subject of contextual branding against other company's trademarks will not be a new issue to some people, and I had been aware of the problem from the past couple of years of litigation between major companies and search portals like Google and Yahoo!, nevertheless I was a...
Read More My Baby was Possessed by the PlayStation 3 – Next Gen Game Consoles Take Different Approaches to TV Commercials
ARTICLE: After seeing one of Sony's debut TV spots for their new PlayStation, I'm sure I was not the only one slightly freaked out by the toy baby who comes to life, starts to cry, then laugh maniacally before flashing demon red eyes... all while pawing the air toward the...
Read More When Product Placement Goes Too Far
ARTICLE: Product placement is considered a necessary evil and potential savior for the advertising industry, but sometimes the concept gets in the way of the art form. I don't usually mind subtle placement of products into entertainment, such as Apple's notebooks being found in almost every TV show of the...
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