Christopher Simmons
Christopher Simmons is an award winning graphic designer, multimedia artist, author, journalist, musician, photographer and public relations (PR) pro. Member ASCAP and PRSA. Former contributing editor to such publications as Digital Imaging, Digital Printer, Micro Publishing News, Polyphony, Spazz, Computer Player, the Graphic Artist's Guild journal, and many more. Widely quoted and interviewed in publications like Entrepreneur, PCWorld, TrendWatch, Chicago Sun Times, etc. CEO of Neotrope® (formerly Mindset), and founder of Send2Press® Newswire. You may know him from gigs at PhotoVentures, Creative Computers, MacMall, Micro Publishing Press, etc. Chris is based in Redondo Beach/Torrance (Los Angeles), Calif., USA. Learn More »
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When Product Placement Goes Too Far
ARTICLE: Product placement is considered a necessary evil and potential savior for the advertising industry, but sometimes the concept gets in the way of the art form. I don't usually mind subtle placement of products into entertainment, such as Apple's notebooks being found in almost every TV show of the...
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