Public Relations (PR) Archives - Christopher Simmons

ARTICLE: I am often asked in my daily gig of copy-editing other folks’ work (my company has an online publishing network, and also runs a respected newswire service) if there is “tip sheet” of common mistakes to look for when writing online copy, be it a company bio, or articles for Internet journals. Since there are a number of things I coach or caution folks on all the time, it seemed a good idea to share these tidbits.

Since many online journals no longer use trained copy-editors, and most of the new “newswire” services and online posting sites have no editorial staff to filter bad writing, these tips might help you keep the most common mistakes to a minimum.

First, the most common mistakes I find in business press releases include:

It’s vs. Its: “It’s” is short for “it is” or “it has” (“it’s raining”), whereas “its” is a possessive pronoun, as in “its coat.”

You’re vs. Your: “You’re” is short for “you are” (“you’re not going to like this movie”), whereas “your” is a possessive pronoun, as in “your shirt has a hole in it.”

There vs. Their: “There” is a place (“let’s go over there for a boat ride”), whereas “their” is a plural possessive pronoun, as in “their boat sure is big.”

Insure vs. Ensure: The term “insure” should be considered related to the insurance business, whereas “ensure” means “to make sure.” So you would “ensure people make it to the wedding on time” rather than “insure” they get there. UPDATE 2011: This has changed quite a bit, where even the Concise Oxford now considers “insure” to be an acceptable U.S. use of “ensure.” However, most journalists still prefer more specific usage of each word for clarity. As in “I need to ensure I have paid up on our insurance, and that State Farm will insure the stuff in the garage in case of damage.”

Watch for other like-sounding words – it’s all about the i and e: Some of the most common errors come from words that sound the same, but are spelled differently and have subtly different meanings. Much like insure and ensure, the same problem arises with premier and premiere, and compliment and complement.

Brand Names: Many people don’t understand that certain brands are spelled a certain way, or Initial Capped (first letter of word capitalized) a certain way. And some brands are not generic terms for a type of product. For instance Kleenex is a brand name, not a generic term for tissue. Xerox is a brand name, not the term for photo-copying. Some brands have letters capitalized in certain ways like iPod or YouTube, or PayPal. So, using pay pal or paypal would be incorrect. Wi-Fi is actually a trade name and is not “wifi.”

Consistent Company Names: Too often I see companies that don’t seem to know their own legal name. Throughout a press release, one should be consistent with use of WidgetWoo, Inc, or Widgetwoo, Inc. or WidgetWoo Inc (check your letters of incorporation if you don’t know proper use of commas and periods in your company name and whether the inc has a period at the end or not – and which letters are initial capped).

Know what acronyms actually mean: Many people don’t understand what acronyms are or what they stand for: an acronym is a word formed from the initial letters of other words. A common mistake is ATM, which stands for Automated Teller Machine. Technically, if you write “ATM machine,” that is redundant, and is like saying automated teller machine machine. Other similar errors might be “USB bus” or “DVD disc.” Acronyms must always be written all upper case, “atm” is wrong, as is “usb” or “dvd.” Computer tech items based on acronyms are often incorrectly used, and these include: ROM, RAM, CD, PC, RAID and LED.

Punctuation and Quote Marks: Commas separating a direct quote from the rest of a sentence should be placed inside the quotation marks. The same is true for periods. Question marks should be inside quotes only if they are part of the quote. So for instance: “Life is a lovely bunch of chocolates,” said Jane Smith, CEO of WidgetWonk LLC.

Ellipses (…) vs. Em Dashes (—): Ellipses indicate something was removed from the text and should not be used to separate a thought — that’s a job for the em dash (so named because in traditional typography, the dash was the same width as a capital M; this has also now been carried over to Cascading Style Sheets, or CSS, for HTML, used to specify increments of letter and line spacing). Since the em dash often requires an embed of what’s called a high ASCII character, it’s often represented by a double hyphen. Here, the em dash is used to set off text that defines the sentence’s subject: “My wife the wedding planner — the one who asked me to give this presentation — is not here today.” In this next sentence, the words “the one” were replaced by an ellipsis: “My wife…who asked me to give this presentation is here today.” Also, when a quote or sentence ends with an ellipses, a further period is required, as in: “The world of garp is full of tarp if only ….”

The ellipses is technically used most often when quoting or citing a reference, say a review of a product, and taking part of the sentence or overall quote, and cutting out something in the middle, and that is where you would have the ellipses to indicate something has been removed in the quoted information.

It’s generally considered acceptable in some online content such as press releases to use a single hyphen versus a double hyphen to simulate the em dash, as so: “There’s trouble brewing – not coffee, mind you – around the tracks, back by the barn.”

In traditional print writing, you would not actually have spaces on either side of the em dash, either, but for readability and line breaks online, the space on either side of an em dash has become acceptable usage.

For both press releases, and for Web journalism, some of the most common mistakes are in not actually proofing (proof reading) what you’ve written. Here are some tips for checking your work:

View your document at 125 or 150 percent (“zoom”) in your word processor (such as Microsoft Word, Apple Pages, OpenOffice, WordPerfect, etc.) so you can better see what you’re reading and more easily spot errors.

Switch your font (typeface) to Courier, a mono-spaced font (looks like old typewriter text and not book text), to break the brain’s typical pattern recognition. This makes it easier to catch mistakes, because it forces you to pay closer attention to the text including elements between words such as punctuation.

Don’t just skim. Take the time to really read what you’ve written, word for word, line by line, as if you’ve never seen it before.

When possible, read your work out loud. Hearing the text may help you spot errors you might not see, as another part of your brain might think, “Hey, that didn’t make sense.”

Print your document. You can often catch mistakes on paper that you’d miss on the computer monitor. If you’ve ever noticed an error in something you’ve posted to a blog, after it’s live, and you’ve gone to read it “on the page,” this is same principal, except you’re checking before it’s been published.

Have somebody else read it. Another pair of eyes can be the magic bullet in finding errors, as different people see both text and information differently. However, this will more often find thematic or grammatical issues than pure punctuation. Obviously, if the person checking you doesn’t know what an ellipses is either, it won’t catch that kind of mistake.

And finally, why not actually use your word processor:

Give the pesky grammar checker in your word processor a try. The latest and greatest software applications are much improved from the clunky software of the last century. Microsoft Word will often give you ideas on how to fix fragmented sentences, or replace a phrase. You don’t have to follow their advice or example, as often it’s quite wrong, but sometimes it can make you re-examine something that actually does have an error in usage.

MS Word will even underline suspect words and double spaces to fix. Sometimes it’s just a word not recognized, and you might add that to the built-in dictionary. Sometimes, it will catch an obvious item like a missing apostrophe, or repeated words. If you’re using a word processor, why not actually use it to do more than be an on-screen typewriter?

These tips won’t make you a better writer, as you still need to have something to say, or clearly communicate what you want somebody else to understand, but perhaps these tips will help you find and fix some of the mistakes I see made every day, and how to avoid them yourself.

ARTICLE: One of the most cost-effective ways to “get the word out” about your new product or service is to use a press release. Basically, this is a brief announcement directed to the media (magazines, newspapers, TV, and online sites), which describes something which is newsworthy. Obviously a new book is a newsworthy event, and a press release is a valuable component to letting the world know the book is available, has been published, has won an award, or anything else that would be considered news about the book and/or author.

A press release is not an article, or an advertisement, and must be written to catch the interest of somebody reading it for potential use in a news outlet, where it may eventually be seen by the public.

write a book press release Some of the most important things to know when developing a press release to send to the media is proper formatting, the required elements such as “attribution,” and making sure the right information is included.

The Right Length

The common optimum length for a press release is 400-800 words, with 400-600 words being a good target length. In many cases a 400-500 word release is “just right” because it ensures you get to the point in what you’re announcing. Length will vary, and run longer, when there is mandatory “boiler plate” information typically found in releases for publicly traded companies or with partnership announcements.

Write for brevity when possible and make every word count, but you don’t need to be obsessive about it — it’s important to remember you’re writing a news announcement and not the “great American novel.” Be matter-of-fact but also attempt to engage the reader with information that draws the interest of the person who might read it. Be aware that some major media outlets like the Los Angeles Times receive as many as 3,000 press releases per week from around the world, so your “hook” can be very important.

With product announcements your headline can be more general, as simple as “BigBear Publishing Announces Latest Version of BearMarket, the Leading Bear Tracking Guide.” With general editorial — sometimes called feature stories — you need to be more creative.

The release should be written to reflect the actual news announcement in specifics, which are clearly stated. Avoid hyperbole like “the greatest application ever written,” and similar statements. Vague or projected content will not interest the receiving media targets (editors, assistant editors, etc.). Use good grammar, and strong action words like “will” versus “may” and “does” versus “might.”

Be aware that most news services that send releases to the media electronically have word length limits (length of the entire release in words, not characters). Words are calculated “absolutely” using the word count feature in a word processor, and not the old-fashioned line/character counting method once used for book manuscripts.

Getting Started

The first line of a press release should be all capital letters, and will sometimes be “PRESS RELEASE” but more commonly should be “FOR IMMEDIATE RELEASE.” We recommend the latter. (Neither version is included in word count limits for the majority of wire services like Send2Press Newswire). Commonly, “PRESS RELEASE” is used for news announcements which are not being distributed on a specific day, such as those which might be included in a media kit or posted on a Web site.

There are two accepted locations for the placement of contact information: either at the top of the release, or at the bottom. If you choose to place the information at top, it should be below “FOR IMMEDIATE RELEASE” and before the body of the release. If you choose to place the contact information at bottom, it should be after the body of the release. The contact information should be the name of the contact person by name, PR firm (if any) or company where contact person works; then phone number, and e-mail address. Each item should be on a separate line by itself.

Although it has become common practice to put contact information at top, a brief survey of 100 journalists conducted by Send2Press Newswire in 1999 discovered that working writers preferred to see the “meat” of the release (the headline announcement) first, with contact info at bottom, when receiving news by e-mail. Most wire services such as Send2Press put the contact information at the bottom, which is the preferred placement for electronic news distribution. An exception would be a formatted release printed in a media kit, and sent by mail; or a faxed release, where it is preferable to have the contact information at the top.

Next, the market segment identifier is used to identify to who your press release will be of interest. This can be in the form of listing a specific market such as “Business/E-Commerce/Fashion” or it can be directed at editors in the form of “Business Editors/High-Tech Writers.” Each method is correct, with one stating a market and the other identifying which editor at a general interest publication the release should be directed to. Generally, only one of the forms is used, however you can mix the approaches as necessary. Although not every PR firm uses an identifier line, we’ve found that it helps identify the relevance of the announcement to the receiving party, and may help it be read/used. It is recommended. Most wire services will use their own market identifiers, such as “Attention Travel Editors” and you can include them for guidance on your target audience, but they will be changed by the specific wire service to their methodology. These are not counted in “word length limits” used by all legitimate wire services.

Below the “FOR IMMEDIATE RELEASE” and the contact information (if you choose to place contact information at top) you must put your news “headline information.”

This should be one of the two most carefully crafted aspects of your release (along with the first paragraph), and must be both attention getting and describe a genuine newsworthy event. It doesn’t need to be a cure for cancer, but must clearly state what you intend to announce in the body of your release. Did you get a book published, did you sign with a literary agency, did you win an award, or launch a new product/service? Spell it out.

It needs to be compelling enough for the editor reading it to not dismiss the entire release and then immediately “round file” it in the trash. The better your headline, the better your chance of an editor reading the rest of your announcement — but, again, it doesn’t have to be ground breaking, merely succinct and spell out clearly what it is you’re announcing.

As a rule, your headline should be 30 words or less (or two lines on an 80-character width page). Long headlines may be chopped into a headline plus a sub-headline. Note that some online news outlets that pick up feeds from wire services may not always capture the sub-head, so be certain the sub-head is not critical to your announcement (media receiving your news announcement by e-mail will still see the sub-head).

So, for example, the top of your release might look like this:

FOR IMMEDIATE RELEASE
Of interest to editors and journalists covering: Consumer electronics, telecom/telephony, automobile products, and general business

New Innovative And Economical Hands-Free Companion For Cell Phone Users Makes Driving Safe And Legal

From Boulevard to Boardroom, Cell Users Can Converse Easier Than Ever Before

Also note that the headline and sub-headline should be title-case (first letter of words capitalized). Wire services like Send2Press and PR Newswire send releases with title-case. Online news sources that pick up wire feeds may convert headlines to all-caps, depending on their formatting standards. For printed releases being sent by fax, postal mail, or placed into a media kit, all-cap headlines are still considered acceptable.

A Good Body

Next, we get to the “body” of the release. This is the story you want to tell and should be everything a potential editor/writer at a media outlet needs to know to decide to consider your story for possible use. Some smaller newspapers (and most online news outlets) print elements from the first paragraph in summary format, so the first paragraph should be direct and to the point.

Remember that your news is not being read by your audience/customer in most cases, so you must avoid phrases like “come on down to Bob’s house of pancakes for the best deal you’ll ever get…” because it’s not an advertisement, and you must be careful to avoid the appearance of an “advertorial” as those of us in the publishing business call them. So-called “advertorials” will be dismissed immediately, unread. A press release is a news announcement, and must actually announce something considered “newsworthy.” It’s not a classified advertisement or a flier announcing your services. It is also not an “article” which is automatically published in a newspaper or magazine.

The first sentence of the first paragraph of the release must contain the city in all caps and then the state abbreviation (i.e., Calif.), unless it is a major market like “NEW YORK” or “LOS ANGELES” which are unique. This method is per Associated Press (AP) formatting and is followed by wire services like Send2Press and PR Newswire. The wire service will modify this as needed, but you should always include the city and state, as this indicates where you’re located regionally. If you are in a suburb or outlying area in a major city/county, you may wish to skew this to the major city. For example, if you were located in Redondo Beach, California, you would likely put “LOS ANGELES” instead, unless there was some compelling reason to include your small city (in this example, perhaps beach-related news).

You also need to include the date of the news announcement, which will always be the date the news is being distributed. You can abbreviate the month (i.e., “Jan.” in place of January). Some wire services will remove the year (since with a wire service it is self-evident which year it is), but others will include it, so you should as well.

So, for example, the first part of the first paragraph of the body of your release might read:

REDONDO BEACH, Calif. – Dec. 16, 2002 /Send2Press Newswire/ — Neotrope (www.neotrope.com), a leader in brand identity services, announced today that….

You don’t need to include the wire service identifier, sometimes placed as /WireName/ or (WireName), as the specific wire service or news distribution company will add their identifier to match their system formatting. If distributing the news yourself, you need not put any identifier.

The first paragraph is also where you should include your website URL or stock symbol (as appropriate). In the example first paragraph above, you can see the web URL follows the company name. This is important because many online news sites that take wire service feeds will automatically convert that URL into a hyperlink when used as ( www.yoursite.xyz ). If you work for a publicly traded company, your stock symbol will automatically attach to stock price look-ups that pick-up news feeds from major wires.

An important caveat about using publicly traded company stock symbols is that their usage must be “material” to the news announcement. You cannot use another company stock symbol without permission, or unless it’s material to your news (such as winning a lawsuit against that company). The news distribution company and/or wire service may delay your news release for verification if you use another firm’s stock symbol in your release. In legal matters, you may need to include a copy of a court document.

Other paragraphs within the release should describe what your new product actually does (as in the case of a software product), or with a book, describe what it’s about. At least one paragraph must describe the general feature/benefit of what you are announcing beyond the headline and first paragraph. The next paragraph(s) should be quotations from a company representative or visionary who describes what he/she feels the product/service adds to the target market. This brings a human feel to the announcement, and puts a face on the story. It also provides a quotation from someone at the company that can be used in a news item.

If the announcement is a partnership or merger, it is important to get quotes from someone at each company. A quote from an industry professional, or “opinion-leader,” is also valuable. The main guideline is that you must always attribute the quote to an actual person. You cannot state, “A valued customer called our product the best thing since sliced bread.” A non-assigned quote is worthless in a press release. A journalist can state “An unnamed source called it the best thing since sliced bread.” You cannot.

Other ways to bolster the value of a news announcement is by using supporting research. For example, if you are announcing the launch of a new product, there is likely a reason you believe there is a need in the marketplace for your product. If you’ve done market research, this may include data and statistics related to growth in your product segment, or industry trends. You can find this kind of information online, if you don’t have it.

For example, for a release I wrote for a client launching a new regional real estate website, I found the following supporting data on the use of web-based resources by home buyers:

According to a study commissioned by the California Association of REALTORS® (CAR), home buyers using the Internet invest significant time investigating the housing market and financing options before contacting a real estate agent. 49% think the Internet helped them better understand the purchase process, 92% use the Internet much like a screening process to narrow choices, and 78% of Internet home buyers find their real estate agent on the Internet.

As you can see, this can be of great benefit in illustrating there is actually a need in the marketplace, or a value to the readers of a particular news outlet, for the news being announced in the release.

Finally, it’s important to use good formatting. Clearly separate paragraphs of information to make it easy to “scan” quickly. Large overlong paragraphs should be broken into two or more chunks, where each chunk contains your information.

Attribution Rules

Most newswire services now require proper “attribution” for a release, which simply means that you must include the news “source” (which is the name of the person, company, or group announcing the news) in either the headline or first paragraph. This is to clearly identify WHO is announcing the news.

Taken together, the headline and first paragraph should clearly show WHO is announcing WHAT. The rest of the release won’t be read if these two elements are not clear and to the point.

The Final Touches

The final paragraph(s) should describe the company. This is the “about the company” paragraph (or “about the author” for a book release), and if there is more than one company mentioned in the release, each should have its own paragraph. Explain the history, year founded, market approach, and the like. Repeat the public stock symbol if applicable (don’t litter your release with stock symbols, however).

The reason this short paragraph can be valuable is in demonstrating an expertise in the area of the news you’re announcing, a history of past accomplishments in your market segment, industry awards, or the like. This can help to establish your bona fides — the fact your company is a legitimate professional entity. With a book author, you can demonstrate you’re qualified to be writing about a particular topic, which is valuable with technical and non-fiction topics.

For modern Internet-enabled companies, a last line either by itself (or last sentence of “about the company”) should state: “Company website: www.yourdomain .xyz” in the event the writer/editor chooses to pursue more information about your company without contacting you directly.

Below this, you may also want to state that a product photo is available online and provide the URL directly to a sample image or your company logo (where appropriate). This is called a “true note to editors,” and is not intended for publication. Some wire services like Send2Press may also allow you to attach a photo, logo and/or video to your announcement.

With the body of the release done, you would now place your contact information at the bottom (unless you place it up top). You must include a contact person by name, their company (i.e., your PR firm) if they don’t work at the same company mentioned in the release, a phone number, and e-mail address. All wire services will indicate the contact person as being from the company submitting the release (the company in the release), unless indicated otherwise.

Finally, you need to close the release with three hash marks, like so “# # #”. This indicates the end of the release.

Check and Review

If you’ve used a word processor, you should definitely use any spell-checking utilities on your release to find common spelling mistakes and/or typos. You should print your release out on a printer and read it in paper form to see how it reads, to ensure that it’s clear and to the point. You may also wish to read it out loud to yourself and listen for the flow and whether it sounds interesting.

It’s wise to have a dictionary handy to look up any words you’re not 100% sure are spelled correctly and check for common mistakes like “it’s” versus “its.”

Are you actually announcing something? If it just sounds like a bunch of nonsense, go back and edit it until it sounds like you’re telling somebody an interesting story for general news, and be matter of fact for product announcements.

If you intend to submit your release through a PR service like Send2Press(R) Newswire, you should first open it in a text-only software application like NotePad (on the PC), or SimpleText (on the Mac). The reason to check the release in a regular text-editor is because certain word processing applications use special characters, which do not translate to standard ASCII (or “plain text”) format. An example might be a long dash, bullet, or “curly” quotation marks.

By viewing your release in a normal text editor, you can confirm that none of the characters in your release have changed to garbage characters. If you use Microsoft Office 2001 or newer, you can also “save-as” your Word document as a text-only file (.txt) and then view the formatting of the text-only version prior to submitting it for distribution. With newer versions of MS Office you can also automatically convert things like reg. trademark symbols from ® to (R).

Things to Remember

Some of the things I’ve seen companies forget to include are product pricing, ISBN number for books, UPC/EAN numbers for music/CDs; and whether the product is available through a major distributor, nationally, regionally, or only through a Web site.

For book releases, it’s often wise to post a “book summary” at the end of the release comprising the name of the publisher, the author, the book title, the ISBNs and related format (such as hardcover, 250pp), and publication date.

Remember that an editor/journalist needs to see the facts about your product or service, to understand the value of an event or other news announcement, and why they should consider writing about you and your news.

It’s also important to not be too obsessive about your press release, as a single release will neither make nor break your company. In addition to press releases, you should be exploring other promotion methods such as advertising, direct mail, and word of mouth, among other strategies.

By following the guidelines in this article, you should be able to compose and submit a proper release, which fits the criteria of what editors are looking for. This will ensure your best chance of getting the invaluable free publicity, which only the print and electronic media outlets can provide.

Example Press Release:

PRESS RELEASE

Of interest to editors and journalists covering:
Books, Publishing, Libraries, Museums, History, Religion

New Book Deciphers Meaning of Parthenon Sculptures

Purpose of Athena’s Temple in Athens Understood for First Time in More Than 2,000 Years – Noah Depicted in Ancient Greek Art

ANNAPOLIS, MD – June 23, 2004 /Send2Press Newswire/ — Visitors to the Parthenon in Athens and to the British Museum in London, where most of the Parthenon sculptures are displayed, can now do more than “ooh” and “aah” at what they see: they can actually understand what the Greeks were telling us about themselves and their history. The newly-released book from Solving Light Books, “The Parthenon Code: Mankind’s History in Marble,” by Robert Bowie Johnson, Jr. deciphers the meaning of the sculptures of Athena’s temple, relating their messages to the early events described in Genesis.

According to the book, an authentic ancient Greek artists’ code, designed to portray their religious history simply and clearly, reached its highest and most straightforward form with the sculptures of the Parthenon, the national monument of Greece.

The author writes that Greek myth/art tells the same story as Genesis except from the standpoint that the serpent enlightened Adam and Eve in Eden rather than deluding them. “Greek art depicts the myth; Greek myth explains the art. Together, Greek myth/art takes us back through the Flood to a woman, a serpent, and a tree in an ancient paradise,” Mr. Johnson said.

The Parthenon Code reveals that the ancient Greeks rejected the Creator God of Noah in favor of “man as the measure of all things.” Thus, the Parthenon sculptures celebrated the re-emergence of the way of Kain (Cain) after the Flood. The Greeks called Noah Nereus, the “Wet One,” and dated the beginning of their religious outlook from the latter years of his life, depicting the patriarch’s image on many vases, seventeen of which appear in the book.

Mr. Johnson’s work contradicts the writings of the late popular mythologist, Joseph Campbell, who wrote that the ancient myths were merely subjective metaphors and expressions of the unconscious mind. “The Greeks created the living basis of our culture,” Mr. Johnson said, “Let’s give them credit for knowing where they came from and what they believed, and especially for knowing how to vividly express that crucial historical information to posterity.”

Reviewer Ron Pramschufer of BooksJustBooks.com puts Mr. Johnson’s new book into a contemporary perspective: “While The DaVinci Code is fictional and The Bible Code is bogus, The Parthenon Code presents a genuine artists’ code which opens the door to long-hidden truths about the origins of mankind.”

The Parthenon Code features 251 black-and-white illustrations including Parthenon sculptures restored by computer artist Holmes Bryant.

ABOUT THE AUTHOR:
Robert Bowie Johnson, Jr. has been studying the Scriptures, Greek myth, Greek art, and the Parthenon since 1984. He is a graduate of West Point and an airborne ranger infantry veteran of Viet Nam. He previous two books are “Athena and Eden: The Hidden Meaning of the Parthenon’s East Façade,” and “Athena and Kain: The True Meaning of Greek Myth.”

Table of Contents, sample chapters, and Flash presentation of Parthenon Sculptures restored in color: www.solvinglight .com

BOOK SUMMARY:
Title: The Parthenon Code: Mankind’s History in Marble
Author: Robert Bowie Johnson, Jr.
Publisher: Solving Light Books
ISBN: 0-9705438-3-2
7×10 hardcover, 288 pp., 251 b&w illustrations, $29.95

The book is available to retail outlets through Biblio, a division of the National Book Network, 1-800-462-6420, or custserv@nbnbooks.com

The Parthenon Code is available now at: http://www.solvinglight .com

*(Photo 72dpi: https://www.send2press.com/photoSP/johnson01.jpg )

MEDIA CONTACT:
Robert Bowie Johnson, Jr.
of Solving Light Books
+1-555-555-1212
media@bookpubsite.xyz

/Editor Note: Review copies and interviews arranged on request./

# # #

Article Copr. © 1999, 2004 Christopher Laird Simmons — All Rights Reserved. Originally appeared in one version on MindsetNetwire.com, later Send2Press.com, and has also been syndicated on the Books Just Books/Publishing Basics portal(s).

Christopher Simmons is a member of the Public Relations Society of America (PRSA), as well as ASCAP and the National Writers Union, and has written for over a dozen national magazines covering technology, imaging, and entertainment. He is an award winning art director, photographer, musician, and has composed theme music for two cable TV programs. He is the founder of Neotrope®, a brand identity and marketing firm, as well as Send2Press® Newswire (www.send2press.com).

Note: this version appeared on PublishersNewswire.com in 2004.