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Company Announcements Press Releases

Neotrope Extends Deadline for 2012 Non-Profit PR Grants Program

LOS ANGELES, Calif., Jan. 11, 2012 — Neotrope, a California-based brand identity, internet marketing, and PR firm established in 1983, today announced an extension on the deadline for its 2012 PR Grant program for nonprofit orgs to January 31.

The company also recently announced it had expanded the deliverables of its 2012 Non-Profit PR Grants Program. All recipients of the 2012 program will now also receive up to $2,500 in additional services – specifically free online text and banner advertising on Neotrope(R) News Network sites – in addition to the news dissemination services portion of the grant. This brings the dollar value of the grant to each chosen recipient to $5,000, or $50,000 total value in donated services for 2012.

“Since several grant publications and sites didn’t get to mentioning our program until the first week of the new year, we decided to extend the application deadline from January 15th to the 31st,” said Neotrope founder and CEO, Christopher Laird Simmons. “We started this program more than 10 years ago, and we’re very glad to be able to continue helping worthy non-profit groups raise their awareness.”

Neotrope launched its Non-Profit PR Grant Program in 2000 and has provided discounted or free services to non-profits for almost 30 years. Neotrope’s Send2Press(R) Newswire service provides the news dissemination component of the grants program for getting press releases in front of interested media.

Past recipients of the Non-Profit PR Grant Program include Children Awaiting Parents, Girls Write Now, Paws of Life Foundation, Special Equestrians, The Bob Moog Foundation, The Starlight Children’s Foundation, The Native Voices Foundation, World Savvy, and many others.

How to Apply for 2012 Grant Program:

Non-profit organizations may apply through January 31, 2012. Organizations will be selected by Feb. 6, 2012, and the amount donated to each selected non-profit will vary, but total value approximately $5,000 per recipient (note, this is not a cash grant). Two of the grants will be provided to California-based non-profits, who will receive additional promotional assistance through California Newswire(R).

The 2012 Neotrope PR Grant application for U.S.-based IRS recognized 501(c)(3) charitable non-profits can be found at: http://www.Send2Press.com/non-profit/index.shtml .

About Neotrope:

Since 1983, Neotrope (www.neotrope.com) has been helping small-to-medium businesses, non-profits, and entertainment companies establish their brand and grow revenue. Neotrope was an Inc. 5000 listed company in 2009. The Neotrope(R) team is led by Christopher Laird Simmons, an award-winning designer, photographer, musician and digital artist. He is a member of the Public Relations Society of America (PRSA), and ASCAP. Simmons has been widely interviewed in print and broadcast, and has written for numerous national print publications. Other team members include accredited public relations professionals, working journalists and SEO experts.

Neotrope(R) is a registered trademark and service mark in the U.S. and Europe.

– 300dpi logo download for media: Send2Press.com/mediaboom/11-1116-neotrope_300dpi.jpg

NEWS SOURCE: Neotrope

Send2Press(R) Newswire is the originating wire service for this story, issued on behalf of the news source.

Categories
Company Announcements Press Releases

Los Angeles PR Firm Again Donates Services to Worthy Causes: Non-Profit PR Grants Program for 2012 announced by Neotrope

LOS ANGELES, Calif., Nov. 15, 2011 — Neotrope(R), a brand identity, public relations, and marketing firm established Jan. 1983, announces its latest Non-Profit PR Grants Program for 2012. The firm is again donating $25,000 in free public relations and newswire services to worthy non-profit and charitable organizations to celebrate its 29th anniversary.

“The U.S. economy the past two years had been hard on small business, and even harder on small charities and non-profits. This PR Grant program is our way of supporting some of the numerous smaller organizations we feel need ongoing help to ‘get the word out’ about their worthwhile efforts,” said Neotrope CEO and co-founder, Christopher Simmons. “We’ve been very helpful to numerous organizations to increase visibility both online and off, and hope to continue this program into the future.”

Neotrope previously donated services as part of its Non-Profit PR Grants Program in 2011, 2009, 2005 and 2000. In 2010, Neotrope “adopted” various charities in lieu of providing the PR Grant program, and has provided discounted or free services to various non-profits for almost 30 years. Past recipients of the PR grant program include Children Awaiting Parents, Girls Write Now, Paws of Life Foundation, Special Equestrians, The Bob Moog Foundation, The Starlight Children’s Foundation, The Native Voices Foundation, World Savvy, and many others.

Neotrope, and its service division Send2Press Newswire (www.Send2Press.com), have also sponsored art benefits contributing to aid efforts for the homeless in Chicago, groups providing environmentally sustainable housing in areas of the world where disaster has left people without adequate shelter; and to orgs who raise money for AIDS orphans.

How to Apply for 2012 Grant Program:

Non-profit organizations may apply starting November 15, 2011 through January 15, 2012. Organizations will be selected by January 30, 2012, and the amount donated to each selected non-profit will vary, but typically $2500 in services per recipient (this is not a cash grant). Three of the grants will be provided to California-based non-profits, who will receive additional promotional assistance through California Newswire(R). Additionally, all 501(c)(3) organizations automatically qualify for a 15% service discount.

The 2012 Neotrope PR Grant application can be found at http://www.Send2Press.com/non-profit/index.shtml .

About Neotrope:

Since 1983, Neotrope (www.neotrope.com) has been helping small-to-medium businesses, non-profits, and entertainment companies establish their brand and grow revenue. Neotrope was an Inc. 5000 listed company in 2009. The Neotrope(R) marketing team includes Christopher Laird Simmons, who is an award-winning designer, photographer, musician and digital artist. He is a member of the Public Relations Society of America (PRSA), and ASCAP. Simmons has been widely interviewed by publications as diverse as Entrepreneur, Chicago Post Tribune, PCWorld, Monster.com, and TrendWatch. Other team members include accredited public relations professionals, working journalists and broadcast veterans.

About Send2Press Newswire:

Send2Press(R) offers best-in-class affordable Direct-to-Editors(TM) news distribution and alternative placement of news content to improve its “persistence” versus the traditional one-shot approach. In addition to sending news directly to working journalists, print and broadcast media, Send2Press places news into social networks and deep into search engines using proprietary ContextEngine(TM) press release optimization technology developed in 1997. Originally launched as MindsetNetwire in 1997 exclusively for Neotrope’s corporate clients, the service became Send2Press in 2000. Send2Press is unique because it was the first wire service with staff entirely comprised of accredited public relations professionals, published authors, working journalists, and marketing experts.

Neotrope(R) is a registered trademark and service mark in the U.S. and Europe. Send2Press and California Newswire are registered service marks of Neotrope. All rights reserved.

– Additional news about non-profit organizations, causes, and corporate social responsibility: http://send2pressnewswire.com/news/nonprofit-newswire .

– 300dpi logo for media: Send2Press.com/mediaboom/11-1116-neotrope_300dpi.jpg

NEWS SOURCE: NEOTROPE

Send2Press(R) Newswire is the originating wire service for this story, issued on behalf of the news source.

Categories
Company Announcements Press Releases

Calif. Public Relations Firm to Donate $25,000 in Services to Worthy Charitable Causes

LONG BEACH, Calif., Aug. 2, 2000 — California-based advertising, marketing, and public relations company Mindset today announced that they will donate over $25,000 in PR services to worthy non-profit and charitable causes. Qualifying organizations may now apply for an opportunity to receive both online marketing and traditional public relations services such as press release writing and distribution, all at no cost.

Worthy causes will be selected based on need and legitimate non-profit and charitable status with preference given to charities helping the terminally ill (such as Dream Foundation), battered women recovery, abandoned/runaway children solution centers (such as Children of the Night), abused animal rescue groups (such as PAWS), and similar groups which find solutions for real-life tragedies. Some preference will be given to California-based charities, but all qualifying organizations are encouraged to apply.

“With the infusion of money into the new economy, our business has benefitted greatly from working with dot-com start-ups and small business ventures,” said Mindset President and founder Christopher Simmons. “We’ve found that many worthwhile charities and non-profit groups have embraced the World Wide Web, but have not been able to afford the expertise to market their Web presence effectively. We hope to give back to these worthy causes which can benefit from our 17 years expertise in the PR and marketing industry.”

“Rather than simply write some checks to contribute to these kinds of organizations, we enlisted commitments from some of our associate editors, staff, and working journalists to work ‘pro bono’ or at a reduced rate for this program. This allowed us to increase by 500% the value of our original intended contribution, while helping — we hope — to raise awareness for notable and worthwhile charitable organizations.”

Mindset will provide a minimum of $2,500 and up to $5,000 in PR and marketing services to as many as 10 different qualifying organizations. Interested parties must apply no later than October 31, 2000. Selection of qualifying organizations will begin immediately starting August 2, 2000 and decisions will be made solely by Mindset staff. There is no cost or obligation to apply, and applicant privacy is fully protected.

Organizations may apply online using a simple form, which takes no more than five minutes to complete, at: https://www.send2press.com/non-profit/ .

Actual promotion services will be provided through the Mindset Netwire, a division of Mindset.

ABOUT MINDSET NETWIRE

MindsetNetwire.com is an online news bureau service which offers the services of professional journalists and magazine editors for copy writing, press release writing, and Web site content editing. The site recently merged with Send2Press.com and DotComMojo.com. Using the Send2Press service, clients can disseminate relevant news stories to over 12,000 media contacts. Using the DotComMojo service, clients can promote their Web site(s) to over 3,500 online search engines, directories, and link lists to greatly enhance visitor traffic. All services are normally provided at a 50% discount to all legitimate non-profit charitable organizations. The Mindset Netwire Web site is located at www.MindsetNetwire.com.

ABOUT MINDSET

Mindset(TM) is a privately-held company founded in 1983 to provide advertising, marketing, PR, design and multimedia services to small business. In 1995 Mindset began offering Internet services including e-commerce, Web site design, content development, audio/video conversion and Web hosting. Mindset currently serves hundreds of companies worldwide including Cygnus Business Media, ePublicEye, FindWhat.com, Imageologists, Jackstreet.com, Morgan Road Records, V-Lite Video Corp., and Westco Marketing Inc. The Mindset(TM) Web site is located at www.MindsetCommunications.com.

TRADEMARKS

Mindset, Mindset Netwire, DotComMojo, and Send2Press are trademarks of Mindset. All other trademarks or registered trademarks are the property of respective mark holder. Charitable groups mentioned are for illustrative purposes only and do not imply either endorsement by or for such organizations, or imply any relationship with mentioned groups.


NOTE – THIS IS ARCHIVAL CONTENT: this press release was originally issued August, 2000. At the time of issuance the company, Mindset was in process of transitioning to the brand Neotrope®, which was formerly the name of Christopher’s record label brand identity as of 1995/6. At the end of 2000, the “Mindset” brand was retired/abandoned due to trademark issues.