Using PR to Market Your Book – How to Write a Press Release

ARTICLE: One of the most cost-effective ways to “get the word out” about your new product or service is to use a press release. Basically, this is a brief announcement directed to the media (magazines, newspapers, TV, and online sites), which describes something which is newsworthy. Obviously a new book is a newsworthy event, and […]

Calif. Public Relations Firm to Donate $25,000 in Services to Worthy Charitable Causes

LONG BEACH, Calif., Aug. 2, 2000 — California-based advertising, marketing, and public relations company Mindset today announced that they will donate over $25,000 in PR services to worthy non-profit and charitable causes. Qualifying organizations may now apply for an opportunity to receive both online marketing and traditional public relations services such as press release writing […]