Categories
Articles Books and Publishing Interviews

Interview: A Vision of Hope with Archbishop Desmond Tutu

INTERVIEW: An interview with Nobel Peace Prize winner, human rights activist and world renowned author and lecturer Archbishop Desmond Tutu, who shares a few thoughts on his book “God Has a Dream: A Vision of Hope for Our Time” (Doubleday, 2004, Audio Book by Maui Media).

First of all, can you tell us a little bit about God’s Dream, and your vision of hope for our troubled times?

God’s dream is that you and I and all of us will realize that we are family, that we are made for togetherness, for goodness, and for compassion. In God’s family, there are no outsiders, no enemies. Black and white, rich and poor, gay and straight, Jew and Arab, Muslim and Christian, Hindu and Buddhist–all belong. When we start to live as brothers and sisters and to recognize our interdependence, we become fully human. God’s love is too great to be confined to any one side of a conflict or to any one religion.

Archbishop Desmond TutuPeople are shocked when I say that George Bush and Saddam Hussein are brothers, that Yasser Arafat and Ariel Sharon are brothers, but God says, “All are my children.” It is shocking. It is radical. But it is true. If we can keep this in our minds and hearts, our individual and global suffering can be transformed into joy and redemption.

Why did you want to write this particular book at this particular time in history?

I wrote these words because we all experience sadness, we all come at times to despair, and we all lose hope that the suffering in our lives and in our world will ever end.

We are overwhelmed by so much conflict—or nearly overwhelmed. And one needed to say that God has not finished with God’s work. Creation is a work in progress. Evil is not going to have the last word. God has us as God’s collaborators, fellow-workers, and ultimately good—and those who strive for it—will prevail.

While your book obviously reflects your Christian beliefs, do you feel that your book has a message for people of all faiths?

I believe so very much. Because love is universal. I mean, you don’t have to tell somebody that loving is better than hating. You do not have to believe in God to know that stealing is bad. And we are trying to remind them that all of us are fundamentally good. The aberration is the bad person. God is not upset that Gandhi was not a Christian, because God is not a Christian. All of God’s children and their different faiths help us to realize the immensity of God. No faith contains the whole truth about God. And certainly Christians don’t have a corner on God. All of us belong to God.

How is this book different from your earlier books, and how is it the same?

This book is a cumulative expression of my life’s work and many of the ideas and beliefs presented here have been developed and delivered in earlier sermons, speeches, and writings.

For those who have followed my work, there will be much that is familiar. This is inevitable since, while my thinking has evolved, my core beliefs have remained the same over the years. With the help of my friend and collaborator Doug Abrams, I have tried to offer my understanding of what I have learned from the marvelous life with which I have been gifted and the extraordinary people I have met along the way. It is their faith and their courage that give me so much hope in the nobility of the human spirit.

What do you hope that your readers and or listeners will take away from your book?

We tend to suffer from a sense of insecurity and inadequacy in our lives because our culture sets such a high store on success. People forget that God loves them as they are. God marvelously, miraculously cares about each and every one of us. The Bible has this incredible image of you, of me, of all of us, each one, held as something precious, fragile in the palms of God’s hands. And God says to you, “I love you. You are precious in your fragility and your vulnerability. Your being is a gift.” I hope readers, whatever their religion, will have a new faith in themselves and realize just how beautiful they are, how precious they are, how much they truly matter.

So you would like readers to come away with a sense of optimism about their own future, and the future of the world?

Optimism relies on appearances and very quickly turns into pessimism when the appearances change. I see myself as a realist, and the vision of hope I want to offer in this book is based on reality—the reality I have seen and lived. God says to us all, I have a dream.

Please help me to realize it. It is a dream of a world whose ugliness and squalor and poverty, this war and hostility, its greed and harsh competitiveness, its alienation and disharmony are changed into their glorious counterparts.

When there will be more laughter, joy, and peace, where there will be justice and goodness and compassion and love and caring and sharing, I have a dream that my children will know that they are members of one family, the human family, God’s family, my family.

More Information:
For more information on God Has a Dream: A Vision of Hope for Our Time, please visit www.godhasadream.com .


A version of this interview appeared on PublishersNewswire.com in July 2004 and on eNewsChannels.com in Aug. 2006, and is Copr. © 2004, 2006 Christopher Simmons – all rights reserved. Image of Desmond Tutu is Copr. © 2004 Maui Media and Desmond Tutu and is used with permission.

Categories
Articles Books and Publishing Public Relations (PR)

Using PR to Market Your Book – How to Write a Press Release

ARTICLE: One of the most cost-effective ways to “get the word out” about your new product or service is to use a press release. Basically, this is a brief announcement directed to the media (magazines, newspapers, TV, and online sites), which describes something which is newsworthy. Obviously a new book is a newsworthy event, and a press release is a valuable component to letting the world know the book is available, has been published, has won an award, or anything else that would be considered news about the book and/or author.

A press release is not an article, or an advertisement, and must be written to catch the interest of somebody reading it for potential use in a news outlet, where it may eventually be seen by the public.

write a book press releaseSome of the most important things to know when developing a press release to send to the media is proper formatting, the required elements such as “attribution,” and making sure the right information is included.

The Right Length

The common optimum length for a press release is 400-800 words, with 400-600 words being a good target length. In many cases a 400-500 word release is “just right” because it ensures you get to the point in what you’re announcing. Length will vary, and run longer, when there is mandatory “boiler plate” information typically found in releases for publicly traded companies or with partnership announcements.

Write for brevity when possible and make every word count, but you don’t need to be obsessive about it — it’s important to remember you’re writing a news announcement and not the “great American novel.” Be matter-of-fact but also attempt to engage the reader with information that draws the interest of the person who might read it. Be aware that some major media outlets like the Los Angeles Times receive as many as 3,000 press releases per week from around the world, so your “hook” can be very important.

With product announcements your headline can be more general, as simple as “BigBear Publishing Announces Latest Version of BearMarket, the Leading Bear Tracking Guide.” With general editorial — sometimes called feature stories — you need to be more creative.

The release should be written to reflect the actual news announcement in specifics, which are clearly stated. Avoid hyperbole like “the greatest application ever written,” and similar statements. Vague or projected content will not interest the receiving media targets (editors, assistant editors, etc.). Use good grammar, and strong action words like “will” versus “may” and “does” versus “might.”

Be aware that most news services that send releases to the media electronically have word length limits (length of the entire release in words, not characters). Words are calculated “absolutely” using the word count feature in a word processor, and not the old-fashioned line/character counting method once used for book manuscripts.

Getting Started

The first line of a press release should be all capital letters, and will sometimes be “PRESS RELEASE” but more commonly should be “FOR IMMEDIATE RELEASE.” We recommend the latter. (Neither version is included in word count limits for the majority of wire services like Send2Press Newswire). Commonly, “PRESS RELEASE” is used for news announcements which are not being distributed on a specific day, such as those which might be included in a media kit or posted on a Web site.

There are two accepted locations for the placement of contact information: either at the top of the release, or at the bottom. If you choose to place the information at top, it should be below “FOR IMMEDIATE RELEASE” and before the body of the release. If you choose to place the contact information at bottom, it should be after the body of the release. The contact information should be the name of the contact person by name, PR firm (if any) or company where contact person works; then phone number, and e-mail address. Each item should be on a separate line by itself.

Although it has become common practice to put contact information at top, a brief survey of 100 journalists conducted by Send2Press Newswire in 1999 discovered that working writers preferred to see the “meat” of the release (the headline announcement) first, with contact info at bottom, when receiving news by e-mail. Most wire services such as Send2Press put the contact information at the bottom, which is the preferred placement for electronic news distribution. An exception would be a formatted release printed in a media kit, and sent by mail; or a faxed release, where it is preferable to have the contact information at the top.

Next, the market segment identifier is used to identify to who your press release will be of interest. This can be in the form of listing a specific market such as “Business/E-Commerce/Fashion” or it can be directed at editors in the form of “Business Editors/High-Tech Writers.” Each method is correct, with one stating a market and the other identifying which editor at a general interest publication the release should be directed to. Generally, only one of the forms is used, however you can mix the approaches as necessary. Although not every PR firm uses an identifier line, we’ve found that it helps identify the relevance of the announcement to the receiving party, and may help it be read/used. It is recommended. Most wire services will use their own market identifiers, such as “Attention Travel Editors” and you can include them for guidance on your target audience, but they will be changed by the specific wire service to their methodology. These are not counted in “word length limits” used by all legitimate wire services.

Below the “FOR IMMEDIATE RELEASE” and the contact information (if you choose to place contact information at top) you must put your news “headline information.”

This should be one of the two most carefully crafted aspects of your release (along with the first paragraph), and must be both attention getting and describe a genuine newsworthy event. It doesn’t need to be a cure for cancer, but must clearly state what you intend to announce in the body of your release. Did you get a book published, did you sign with a literary agency, did you win an award, or launch a new product/service? Spell it out.

It needs to be compelling enough for the editor reading it to not dismiss the entire release and then immediately “round file” it in the trash. The better your headline, the better your chance of an editor reading the rest of your announcement — but, again, it doesn’t have to be ground breaking, merely succinct and spell out clearly what it is you’re announcing.

As a rule, your headline should be 30 words or less (or two lines on an 80-character width page). Long headlines may be chopped into a headline plus a sub-headline. Note that some online news outlets that pick up feeds from wire services may not always capture the sub-head, so be certain the sub-head is not critical to your announcement (media receiving your news announcement by e-mail will still see the sub-head).

So, for example, the top of your release might look like this:

FOR IMMEDIATE RELEASE
Of interest to editors and journalists covering: Consumer electronics, telecom/telephony, automobile products, and general business

New Innovative And Economical Hands-Free Companion For Cell Phone Users Makes Driving Safe And Legal

From Boulevard to Boardroom, Cell Users Can Converse Easier Than Ever Before

Also note that the headline and sub-headline should be title-case (first letter of words capitalized). Wire services like Send2Press and PR Newswire send releases with title-case. Online news sources that pick up wire feeds may convert headlines to all-caps, depending on their formatting standards. For printed releases being sent by fax, postal mail, or placed into a media kit, all-cap headlines are still considered acceptable.

A Good Body

Next, we get to the “body” of the release. This is the story you want to tell and should be everything a potential editor/writer at a media outlet needs to know to decide to consider your story for possible use. Some smaller newspapers (and most online news outlets) print elements from the first paragraph in summary format, so the first paragraph should be direct and to the point.

Remember that your news is not being read by your audience/customer in most cases, so you must avoid phrases like “come on down to Bob’s house of pancakes for the best deal you’ll ever get…” because it’s not an advertisement, and you must be careful to avoid the appearance of an “advertorial” as those of us in the publishing business call them. So-called “advertorials” will be dismissed immediately, unread. A press release is a news announcement, and must actually announce something considered “newsworthy.” It’s not a classified advertisement or a flier announcing your services. It is also not an “article” which is automatically published in a newspaper or magazine.

The first sentence of the first paragraph of the release must contain the city in all caps and then the state abbreviation (i.e., Calif.), unless it is a major market like “NEW YORK” or “LOS ANGELES” which are unique. This method is per Associated Press (AP) formatting and is followed by wire services like Send2Press and PR Newswire. The wire service will modify this as needed, but you should always include the city and state, as this indicates where you’re located regionally. If you are in a suburb or outlying area in a major city/county, you may wish to skew this to the major city. For example, if you were located in Redondo Beach, California, you would likely put “LOS ANGELES” instead, unless there was some compelling reason to include your small city (in this example, perhaps beach-related news).

You also need to include the date of the news announcement, which will always be the date the news is being distributed. You can abbreviate the month (i.e., “Jan.” in place of January). Some wire services will remove the year (since with a wire service it is self-evident which year it is), but others will include it, so you should as well.

So, for example, the first part of the first paragraph of the body of your release might read:

REDONDO BEACH, Calif. – Dec. 16, 2002 /Send2Press Newswire/ — Neotrope (www.neotrope.com), a leader in brand identity services, announced today that….

You don’t need to include the wire service identifier, sometimes placed as /WireName/ or (WireName), as the specific wire service or news distribution company will add their identifier to match their system formatting. If distributing the news yourself, you need not put any identifier.

The first paragraph is also where you should include your website URL or stock symbol (as appropriate). In the example first paragraph above, you can see the web URL follows the company name. This is important because many online news sites that take wire service feeds will automatically convert that URL into a hyperlink when used as ( www.yoursite.xyz ). If you work for a publicly traded company, your stock symbol will automatically attach to stock price look-ups that pick-up news feeds from major wires.

An important caveat about using publicly traded company stock symbols is that their usage must be “material” to the news announcement. You cannot use another company stock symbol without permission, or unless it’s material to your news (such as winning a lawsuit against that company). The news distribution company and/or wire service may delay your news release for verification if you use another firm’s stock symbol in your release. In legal matters, you may need to include a copy of a court document.

Other paragraphs within the release should describe what your new product actually does (as in the case of a software product), or with a book, describe what it’s about. At least one paragraph must describe the general feature/benefit of what you are announcing beyond the headline and first paragraph. The next paragraph(s) should be quotations from a company representative or visionary who describes what he/she feels the product/service adds to the target market. This brings a human feel to the announcement, and puts a face on the story. It also provides a quotation from someone at the company that can be used in a news item.

If the announcement is a partnership or merger, it is important to get quotes from someone at each company. A quote from an industry professional, or “opinion-leader,” is also valuable. The main guideline is that you must always attribute the quote to an actual person. You cannot state, “A valued customer called our product the best thing since sliced bread.” A non-assigned quote is worthless in a press release. A journalist can state “An unnamed source called it the best thing since sliced bread.” You cannot.

Other ways to bolster the value of a news announcement is by using supporting research. For example, if you are announcing the launch of a new product, there is likely a reason you believe there is a need in the marketplace for your product. If you’ve done market research, this may include data and statistics related to growth in your product segment, or industry trends. You can find this kind of information online, if you don’t have it.

For example, for a release I wrote for a client launching a new regional real estate website, I found the following supporting data on the use of web-based resources by home buyers:

According to a study commissioned by the California Association of REALTORS® (CAR), home buyers using the Internet invest significant time investigating the housing market and financing options before contacting a real estate agent. 49% think the Internet helped them better understand the purchase process, 92% use the Internet much like a screening process to narrow choices, and 78% of Internet home buyers find their real estate agent on the Internet.

As you can see, this can be of great benefit in illustrating there is actually a need in the marketplace, or a value to the readers of a particular news outlet, for the news being announced in the release.

Finally, it’s important to use good formatting. Clearly separate paragraphs of information to make it easy to “scan” quickly. Large overlong paragraphs should be broken into two or more chunks, where each chunk contains your information.

Attribution Rules

Most newswire services now require proper “attribution” for a release, which simply means that you must include the news “source” (which is the name of the person, company, or group announcing the news) in either the headline or first paragraph. This is to clearly identify WHO is announcing the news.

Taken together, the headline and first paragraph should clearly show WHO is announcing WHAT. The rest of the release won’t be read if these two elements are not clear and to the point.

The Final Touches

The final paragraph(s) should describe the company. This is the “about the company” paragraph (or “about the author” for a book release), and if there is more than one company mentioned in the release, each should have its own paragraph. Explain the history, year founded, market approach, and the like. Repeat the public stock symbol if applicable (don’t litter your release with stock symbols, however).

The reason this short paragraph can be valuable is in demonstrating an expertise in the area of the news you’re announcing, a history of past accomplishments in your market segment, industry awards, or the like. This can help to establish your bona fides — the fact your company is a legitimate professional entity. With a book author, you can demonstrate you’re qualified to be writing about a particular topic, which is valuable with technical and non-fiction topics.

For modern Internet-enabled companies, a last line either by itself (or last sentence of “about the company”) should state: “Company website: www.yourdomain .xyz” in the event the writer/editor chooses to pursue more information about your company without contacting you directly.

Below this, you may also want to state that a product photo is available online and provide the URL directly to a sample image or your company logo (where appropriate). This is called a “true note to editors,” and is not intended for publication. Some wire services like Send2Press may also allow you to attach a photo, logo and/or video to your announcement.

With the body of the release done, you would now place your contact information at the bottom (unless you place it up top). You must include a contact person by name, their company (i.e., your PR firm) if they don’t work at the same company mentioned in the release, a phone number, and e-mail address. All wire services will indicate the contact person as being from the company submitting the release (the company in the release), unless indicated otherwise.

Finally, you need to close the release with three hash marks, like so “# # #”. This indicates the end of the release.

Check and Review

If you’ve used a word processor, you should definitely use any spell-checking utilities on your release to find common spelling mistakes and/or typos. You should print your release out on a printer and read it in paper form to see how it reads, to ensure that it’s clear and to the point. You may also wish to read it out loud to yourself and listen for the flow and whether it sounds interesting.

It’s wise to have a dictionary handy to look up any words you’re not 100% sure are spelled correctly and check for common mistakes like “it’s” versus “its.”

Are you actually announcing something? If it just sounds like a bunch of nonsense, go back and edit it until it sounds like you’re telling somebody an interesting story for general news, and be matter of fact for product announcements.

If you intend to submit your release through a PR service like Send2Press(R) Newswire, you should first open it in a text-only software application like NotePad (on the PC), or SimpleText (on the Mac). The reason to check the release in a regular text-editor is because certain word processing applications use special characters, which do not translate to standard ASCII (or “plain text”) format. An example might be a long dash, bullet, or “curly” quotation marks.

By viewing your release in a normal text editor, you can confirm that none of the characters in your release have changed to garbage characters. If you use Microsoft Office 2001 or newer, you can also “save-as” your Word document as a text-only file (.txt) and then view the formatting of the text-only version prior to submitting it for distribution. With newer versions of MS Office you can also automatically convert things like reg. trademark symbols from ® to (R).

Things to Remember

Some of the things I’ve seen companies forget to include are product pricing, ISBN number for books, UPC/EAN numbers for music/CDs; and whether the product is available through a major distributor, nationally, regionally, or only through a Web site.

For book releases, it’s often wise to post a “book summary” at the end of the release comprising the name of the publisher, the author, the book title, the ISBNs and related format (such as hardcover, 250pp), and publication date.

Remember that an editor/journalist needs to see the facts about your product or service, to understand the value of an event or other news announcement, and why they should consider writing about you and your news.

It’s also important to not be too obsessive about your press release, as a single release will neither make nor break your company. In addition to press releases, you should be exploring other promotion methods such as advertising, direct mail, and word of mouth, among other strategies.

By following the guidelines in this article, you should be able to compose and submit a proper release, which fits the criteria of what editors are looking for. This will ensure your best chance of getting the invaluable free publicity, which only the print and electronic media outlets can provide.


Example Press Release:


PRESS RELEASE

Of interest to editors and journalists covering:
Books, Publishing, Libraries, Museums, History, Religion

New Book Deciphers Meaning of Parthenon Sculptures

Purpose of Athena’s Temple in Athens Understood for First Time in More Than 2,000 Years – Noah Depicted in Ancient Greek Art

ANNAPOLIS, MD – June 23, 2004 /Send2Press Newswire/ — Visitors to the Parthenon in Athens and to the British Museum in London, where most of the Parthenon sculptures are displayed, can now do more than “ooh” and “aah” at what they see: they can actually understand what the Greeks were telling us about themselves and their history. The newly-released book from Solving Light Books, “The Parthenon Code: Mankind’s History in Marble,” by Robert Bowie Johnson, Jr. deciphers the meaning of the sculptures of Athena’s temple, relating their messages to the early events described in Genesis.

According to the book, an authentic ancient Greek artists’ code, designed to portray their religious history simply and clearly, reached its highest and most straightforward form with the sculptures of the Parthenon, the national monument of Greece.

The author writes that Greek myth/art tells the same story as Genesis except from the standpoint that the serpent enlightened Adam and Eve in Eden rather than deluding them. “Greek art depicts the myth; Greek myth explains the art. Together, Greek myth/art takes us back through the Flood to a woman, a serpent, and a tree in an ancient paradise,” Mr. Johnson said.

The Parthenon Code reveals that the ancient Greeks rejected the Creator God of Noah in favor of “man as the measure of all things.” Thus, the Parthenon sculptures celebrated the re-emergence of the way of Kain (Cain) after the Flood. The Greeks called Noah Nereus, the “Wet One,” and dated the beginning of their religious outlook from the latter years of his life, depicting the patriarch’s image on many vases, seventeen of which appear in the book.

Mr. Johnson’s work contradicts the writings of the late popular mythologist, Joseph Campbell, who wrote that the ancient myths were merely subjective metaphors and expressions of the unconscious mind. “The Greeks created the living basis of our culture,” Mr. Johnson said, “Let’s give them credit for knowing where they came from and what they believed, and especially for knowing how to vividly express that crucial historical information to posterity.”

Reviewer Ron Pramschufer of BooksJustBooks.com puts Mr. Johnson’s new book into a contemporary perspective: “While The DaVinci Code is fictional and The Bible Code is bogus, The Parthenon Code presents a genuine artists’ code which opens the door to long-hidden truths about the origins of mankind.”

The Parthenon Code features 251 black-and-white illustrations including Parthenon sculptures restored by computer artist Holmes Bryant.

ABOUT THE AUTHOR:
Robert Bowie Johnson, Jr. has been studying the Scriptures, Greek myth, Greek art, and the Parthenon since 1984. He is a graduate of West Point and an airborne ranger infantry veteran of Viet Nam. He previous two books are “Athena and Eden: The Hidden Meaning of the Parthenon’s East Façade,” and “Athena and Kain: The True Meaning of Greek Myth.”

Table of Contents, sample chapters, and Flash presentation of Parthenon Sculptures restored in color: www.solvinglight .com

BOOK SUMMARY:
Title: The Parthenon Code: Mankind’s History in Marble
Author: Robert Bowie Johnson, Jr.
Publisher: Solving Light Books
ISBN: 0-9705438-3-2
7×10 hardcover, 288 pp., 251 b&w illustrations, $29.95

The book is available to retail outlets through Biblio, a division of the National Book Network, 1-800-462-6420, or custserv@nbnbooks.com

The Parthenon Code is available now at: http://www.solvinglight .com

*(Photo 72dpi: https://www.send2press.com/photoSP/johnson01.jpg )

MEDIA CONTACT:
Robert Bowie Johnson, Jr.
of Solving Light Books
+1-555-555-1212
media@bookpubsite.xyz

/Editor Note: Review copies and interviews arranged on request./

# # #

Article Copr. © 1999, 2004 Christopher Laird Simmons — All Rights Reserved. Originally appeared in one version on MindsetNetwire.com, later Send2Press.com, and has also been syndicated on the Books Just Books/Publishing Basics portal(s).

Christopher Simmons is a member of the Public Relations Society of America (PRSA), as well as ASCAP and the National Writers Union, and has written for over a dozen national magazines covering technology, imaging, and entertainment. He is an award winning art director, photographer, musician, and has composed theme music for two cable TV programs. He is the founder of Neotrope®, a brand identity and marketing firm, as well as Send2Press® Newswire (www.send2press.com).

Note: this version appeared on PublishersNewswire.com in 2004.

Categories
Company Announcements Press Releases

Calif. Public Relations Firm to Donate $25,000 in Services to Worthy Charitable Causes

LONG BEACH, Calif., Aug. 2, 2000 — California-based advertising, marketing, and public relations company Mindset today announced that they will donate over $25,000 in PR services to worthy non-profit and charitable causes. Qualifying organizations may now apply for an opportunity to receive both online marketing and traditional public relations services such as press release writing and distribution, all at no cost.

Worthy causes will be selected based on need and legitimate non-profit and charitable status with preference given to charities helping the terminally ill (such as Dream Foundation), battered women recovery, abandoned/runaway children solution centers (such as Children of the Night), abused animal rescue groups (such as PAWS), and similar groups which find solutions for real-life tragedies. Some preference will be given to California-based charities, but all qualifying organizations are encouraged to apply.

“With the infusion of money into the new economy, our business has benefitted greatly from working with dot-com start-ups and small business ventures,” said Mindset President and founder Christopher Simmons. “We’ve found that many worthwhile charities and non-profit groups have embraced the World Wide Web, but have not been able to afford the expertise to market their Web presence effectively. We hope to give back to these worthy causes which can benefit from our 17 years expertise in the PR and marketing industry.”

“Rather than simply write some checks to contribute to these kinds of organizations, we enlisted commitments from some of our associate editors, staff, and working journalists to work ‘pro bono’ or at a reduced rate for this program. This allowed us to increase by 500% the value of our original intended contribution, while helping — we hope — to raise awareness for notable and worthwhile charitable organizations.”

Mindset will provide a minimum of $2,500 and up to $5,000 in PR and marketing services to as many as 10 different qualifying organizations. Interested parties must apply no later than October 31, 2000. Selection of qualifying organizations will begin immediately starting August 2, 2000 and decisions will be made solely by Mindset staff. There is no cost or obligation to apply, and applicant privacy is fully protected.

Organizations may apply online using a simple form, which takes no more than five minutes to complete, at: https://www.send2press.com/non-profit/ .

Actual promotion services will be provided through the Mindset Netwire, a division of Mindset.

ABOUT MINDSET NETWIRE

MindsetNetwire.com is an online news bureau service which offers the services of professional journalists and magazine editors for copy writing, press release writing, and Web site content editing. The site recently merged with Send2Press.com and DotComMojo.com. Using the Send2Press service, clients can disseminate relevant news stories to over 12,000 media contacts. Using the DotComMojo service, clients can promote their Web site(s) to over 3,500 online search engines, directories, and link lists to greatly enhance visitor traffic. All services are normally provided at a 50% discount to all legitimate non-profit charitable organizations. The Mindset Netwire Web site is located at www.MindsetNetwire.com.

ABOUT MINDSET

Mindset(TM) is a privately-held company founded in 1983 to provide advertising, marketing, PR, design and multimedia services to small business. In 1995 Mindset began offering Internet services including e-commerce, Web site design, content development, audio/video conversion and Web hosting. Mindset currently serves hundreds of companies worldwide including Cygnus Business Media, ePublicEye, FindWhat.com, Imageologists, Jackstreet.com, Morgan Road Records, V-Lite Video Corp., and Westco Marketing Inc. The Mindset(TM) Web site is located at www.MindsetCommunications.com.

TRADEMARKS

Mindset, Mindset Netwire, DotComMojo, and Send2Press are trademarks of Mindset. All other trademarks or registered trademarks are the property of respective mark holder. Charitable groups mentioned are for illustrative purposes only and do not imply either endorsement by or for such organizations, or imply any relationship with mentioned groups.


NOTE – THIS IS ARCHIVAL CONTENT: this press release was originally issued August, 2000. At the time of issuance the company, Mindset was in process of transitioning to the brand Neotrope®, which was formerly the name of Christopher’s record label brand identity as of 1995/6. At the end of 2000, the “Mindset” brand was retired/abandoned due to trademark issues.


Categories
Company Announcements Press Releases

Small Business Public Relations Web Site Merges with Webmaster Resource Site; Both Folded Into New PR/Promotion Resource

LONG BEACH, Calif., July 31, 2000 — Small business public relations web site, Send2press.com, today merged with webmaster resource site, DotComMojo.com. The two web sites will now be included within existing content found on the Mindset Netwire business-to-business site, located at www.MindsetNetwire.com. The new site with combined content will relaunch on August 1, 2000.

Send2press.com has offered press release writing and distribution services since 1999, utilizing the talents of working professional journalists and editors to provide both site content and client services. Using a proprietary database of over 12,000 journalists and editorial contacts in North America, Send2Press.com has provided an affordable alternative to media news distribution versus more expensive wire services.

DotComMojo.com has offered web site promotion, keyword positioning, and a webmaster reference library containing articles on topics like using META tags, to image compression and designing web sites for e-commerce. Free services and utilities include a META tag generator, web site search engine submission tool, HTML color picker, and more.

“We felt the two sites had highly complimentary service offerings, and a common audience,” said Christopher Simmons, Mindset President. “Most small businesses, home-based businesses, and consultants launching their first web sites were coming to DotComMojo looking for ways to promote their site, and to gain knowledge. Send2Press provides promotional tools for small businesses which have news they want to get out to the media. Maybe they just need help proof-reading their site content. Cross promoting these sites to each other’s audience made sense initially, before we realized the type of small business marketeer could benefit from finding these various resources in a single location.”

“We did a survey of almost 100 companies,” said Mr. Simmons, “and discovered that there really is a sense of being overwhelmed by the information on the Internet. Small business owners are looking to simplify their work, whether it’s related to dealing with their customers and maintaining that relationship, or learning how to do business more effectively. We’re hopeful that our resource will meet some of these critical needs.”

The combined web site will be located at www.MindsetNetwire.com and the two existing domains now point to this new resource.

ABOUT MINDSET NETWIRE

A division of Mindset, the Mindset Netwire provides news bureau services for journalists and now includes Send2Press PR services with DotComMojo webmaster resources and promotion tools.

ABOUT MINDSET

Mindset(TM) was founded in 1983 to provide advertising, marketing, PR, design and multimedia services to small business. In 1995 Mindset began offering Internet services including e-commerce, content development, audio/video conversion and web hosting. Mindset currently serves hundreds of companies in the United States including Cygnus Business Media, ePublicEye, FindWhat.com, Imageologists, Jackstreet.com, Morgan Road Records, V-Lite Video Corp., and Westco Marketing Inc. The Mindset(TM) web site is located at www.neotrope.com.

Mindset, Mindset Netwire, DotComMojo, and Send2Press are trademarks of Mindset. All other trademarks or registered trademarks are the property of respective mark holder.


NOTE – THIS IS ARCHIVAL CONTENT: this press release was originally issued July, 2000. At the time of issuance the company, Mindset was in process of transitioning to the brand Neotrope®, which was formerly the name of Christopher’s record label brand identity as of 1995/6.