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Company Announcements Press Releases

Non-Profit PR Grants Program expanded to $50K for 2012, now includes Internet Marketing Campaign for Grant Recipients

TORRANCE, Calif., Dec. 19, 2011 — Neotrope, a California based brand identity, internet marketing, and PR firm established in 1983, today announced it has expanded the deliverables of its 2012 Non-Profit PR Grants Program. All recipients of the 2012 program will now also receive up to $2,500 in additional services; specifically free online text and banner advertising on Neotrope(R) News Network sites. This brings the dollar value of the grant to each chosen recipient to $5,000, or $50,000 total value in donated services for 2012.

“We’re again donating $25,000 in free public relations and newswire services to worthy non-profit and charitable organizations to celebrate our 29th anniversary,” said Neotrope founder and CEO, Christopher Laird Simmons. “With this expansion, we’ve now added $25,000 in online marketing services to the program for the first time. This new component gives the grant recipients far more visibility online by running their advertising in ROS campaigns on our news network; we will even create banners for the recipients if they don’t already have them.”

The Neotrope News Network includes news and entertainment portals like eNewsChannels.com. CaliforniaNewswire.com, MusicIndustryNewswire.com and many others, generating up to 10 million page views per month. The Neotrope News Network is being completely “rebooted” in 2012, and existing sites are being upgraded for a Q1/2012 brand re-launch, and integration of the PR grant recipient advertising is being integrated from the ground up during the redesign process.

Neotrope previously donated services as part of its Non-Profit PR Grants Program in 2011, 2009, 2005 and 2000. In 2010, Neotrope “adopted” various charities in lieu of providing the PR Grant program, and has provided discounted or free services to various non-profits for almost 30 years. Neotrope’s Send2Press(R) Newswire service provides the online news dissemination component of the grants program for getting press releases in front of interested media.

Past recipients of the Non-Profit PR Grant Program include Children Awaiting Parents, Girls Write Now, Paws of Life Foundation, Special Equestrians, The Bob Moog Foundation, The Starlight Children’s Foundation, The Native Voices Foundation, World Savvy, and many others.

“Neotrope has played an important role in our success in the last couple years,” said Dana Mortenson, Executive Director, World Savvy. “The Neotrope PR Service Grant in 2009 was tremendously helpful in a critical year of our growth. With Neotrope’s help spreading the word for our youth engagement programs, we were able to engage more than 6,000 youth and 1,100 educators in our programs during the 2009-2010 school year.”

“Neotrope has done more to raise our profile than we could have ever imagined, and we thoroughly enjoyed working with them,” said Tammy Westney, Executive Director, Special Equestrians.

How to Apply for 2012 Grant Program:

Non-profit organizations may apply online through January 15, 2012. Organizations will be selected by January 30, 2012, and the amount donated to each selected non-profit will vary, but typically $2,500 in PR services per recipient plus the additional online marketing/advertising component (total value approximately $5,000 per recipient; this is not a cash grant). Two of the grants will be provided to California-based non-profits, who will receive additional promotional assistance through California Newswire(R). Additionally, all 501(c)(3) organizations automatically qualify for a 15% service discount.

The 2012 Neotrope PR Grant application for U.S. based IRS recognized 501(c)3 charitable non-profits can be found at http://www.Send2Press.com/non-profit/index.shtml .

About Neotrope:

Since 1983, Neotrope (www.neotrope.com) has been helping small-to-medium businesses, non-profits, and entertainment companies establish their brand and grow revenue. Neotrope was an Inc. 5000 listed company in 2009. The Neotrope(R) marketing team includes Christopher Laird Simmons, who is an award-winning designer, photographer, musician and digital artist. He is a member of the Public Relations Society of America (PRSA), and ASCAP. Simmons has been widely interviewed by publications as diverse as Entrepreneur, Chicago Post Tribune, Medical Office Front Desk Pro, Monster.com, Nutraceuticals World, PCWorld, Produce Merchandising, and TrendWatch. He has written for a number of national print publications including Digital Imaging, Print on Demand Business, the Graphic Artists Guild newsletter, and he sold his first article in 1984 to Polyphony (now Electronic Musician). Other team members include accredited public relations professionals, working journalists and SEO experts.

About Send2Press Newswire:

Send2Press(R) offers best-in-class affordable Direct-to-Editors(TM) news distribution and alternative placement of news content to improve its “persistence” versus the traditional one-shot approach. In addition to sending news directly to working journalists, print and broadcast media, Send2Press places news into social networks and deep into search engines using proprietary ContextEngine(TM) press release optimization technology developed in 1997. Originally launched as MindsetNetwire in 1997 exclusively for Neotrope’s corporate clients, the service became Send2Press in 2000. Send2Press is unique because it was the first wire service with staff entirely comprised of accredited public relations professionals, published authors, working journalists, and marketing experts.

Neotrope(R) is a registered trademark and service mark in the U.S. and Europe. Send2Press and California Newswire are registered service marks of Neotrope. All rights reserved.

Additional background information:

2012 NonProfit PR Grants Announcement:
http://send2pressnewswire.com/2011/11/15/s2p5475_210056.php .

2011 PR Grants Announcement:
http://send2pressnewswire.com/2011/01/07/s2p4053_125309.php .

2009 PR Grants Recipient announcement:
https://www.send2press.com/newswire/2008-12-1212-001.shtml .

2009 PR Grants announcement:
https://www.send2press.com/newswire/2008-10-1001-001.shtml .

2005 PR Grants announcement:
https://www.send2press.com/newswire/2005-01-0128-002.shtml .

2000 PR Grants announcement:
https://neotrope.com/text/news_PR_00-0802.shtml .

Additional news about non-profit organizations, causes, and corporate social responsibility:
http://send2pressnewswire.com/news/nonprofit-newswire .

– 300dpi logo for media: Send2Press.com/mediaboom/11-1116-neotrope_300dpi.jpg

NEWS SOURCE: Neotrope

Send2Press(R) Newswire is the originating wire service for this story, issued on behalf of the news source.

Categories
Company Announcements Press Releases

Neotrope Helps Small Businesses Balance Their PR Budget, Rolls Back Pricing to 2008 Levels

LOS ANGELES, Calif., July 29, 2011 — Neotrope is helping to ensure small businesses can manage their budgets and not cross their own debt ceiling when doing PR and promotion, by rolling back service pricing on Send2Press(R) Newswire press release writing and targeted news distribution packages to 2008 levels.

“Many of our clients had great growth in the period of 2005-2008, and then when the economy tanked in 2009 and 2010, promotional budgets got constrained, and some companies had to abandon marketing and PR altogether,” said Neotrope CEO, Christopher Laird Simmons; a member of PRSA and ASCAP. “This year we’ve heard from a lot of companies coming back from the brink, and they have asked for discounts or considerations, and we have rolled back our service plan pricing where possible to accommodate our clients.”

Most Send2Press service plan pricing has been reduced back to 2008 levels, which amounts to an immediate 10 to 20% price “roll back” effective August 1, 2011, on most services. The roll-back soft launched the last week of July, and already most customers have responded favorably.

“Many marketing firms and news services arbitrarily raise their rates each year, and we followed suit this year after holding the line for many years; as it turned out, that wasn’t what our customers needed at the exact moment their budgets again allowed for marketing campaigns,” said Simmons. “This roll-back program will help those clients bring their businesses back up to speed without having to face their own debt crises like the U.S. is experiencing right now.”

About Neotrope:

Since 1983 Neotrope(R) has delivered services to raise organization awareness including brand identity, marketing, public relations (PR), and SEO services. Neotrope is also an entertainment publishing company involved in books, music, software, and online portals. The company pioneered the concept of search optimization of press release content back in 1997. Neotrope was an Inc. 5000 company in 2009. More information: www.Neotrope.com .

About Send2Press:

Send2Press(R) (a service of Neotrope) offers best-in-class affordable Direct-to-Editors(TM) news distribution to working print and broadcast media, online and social media, and deep into search engines using proprietary Neotrope ContextEngine(TM) technology. Send2Press is unique because it was the first newswire service with staff entirely comprised of accredited public relations professionals, published authors, working journalists, and marketing experts. Learn more about Send2Press at www.Send2Press.com .

Neotrope is a registered trademark and service mark in the U.S. and Europe; all rights reserved.

NEWS SOURCE: Neotrope

Send2Press(R) Newswire is the originating wire service for this story, issued on behalf of the news source.