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Company Announcements Press Releases

Neotrope Helps Small Businesses Balance Their PR Budget, Rolls Back Pricing to 2008 Levels

LOS ANGELES, Calif., July 29, 2011 — Neotrope is helping to ensure small businesses can manage their budgets and not cross their own debt ceiling when doing PR and promotion, by rolling back service pricing on Send2Press(R) Newswire press release writing and targeted news distribution packages to 2008 levels.

“Many of our clients had great growth in the period of 2005-2008, and then when the economy tanked in 2009 and 2010, promotional budgets got constrained, and some companies had to abandon marketing and PR altogether,” said Neotrope CEO, Christopher Laird Simmons; a member of PRSA and ASCAP. “This year we’ve heard from a lot of companies coming back from the brink, and they have asked for discounts or considerations, and we have rolled back our service plan pricing where possible to accommodate our clients.”

Most Send2Press service plan pricing has been reduced back to 2008 levels, which amounts to an immediate 10 to 20% price “roll back” effective August 1, 2011, on most services. The roll-back soft launched the last week of July, and already most customers have responded favorably.

“Many marketing firms and news services arbitrarily raise their rates each year, and we followed suit this year after holding the line for many years; as it turned out, that wasn’t what our customers needed at the exact moment their budgets again allowed for marketing campaigns,” said Simmons. “This roll-back program will help those clients bring their businesses back up to speed without having to face their own debt crises like the U.S. is experiencing right now.”

About Neotrope:

Since 1983 Neotrope(R) has delivered services to raise organization awareness including brand identity, marketing, public relations (PR), and SEO services. Neotrope is also an entertainment publishing company involved in books, music, software, and online portals. The company pioneered the concept of search optimization of press release content back in 1997. Neotrope was an Inc. 5000 company in 2009. More information: www.Neotrope.com .

About Send2Press:

Send2Press(R) (a service of Neotrope) offers best-in-class affordable Direct-to-Editors(TM) news distribution to working print and broadcast media, online and social media, and deep into search engines using proprietary Neotrope ContextEngine(TM) technology. Send2Press is unique because it was the first newswire service with staff entirely comprised of accredited public relations professionals, published authors, working journalists, and marketing experts. Learn more about Send2Press at www.Send2Press.com .

Neotrope is a registered trademark and service mark in the U.S. and Europe; all rights reserved.

NEWS SOURCE: Neotrope

Send2Press(R) Newswire is the originating wire service for this story, issued on behalf of the news source.

Categories
Company Announcements Press Releases

Calif. Public Relations Firm to Donate $25,000 in Services to Worthy Charitable Causes

LONG BEACH, Calif., Aug. 2, 2000 — California-based advertising, marketing, and public relations company Mindset today announced that they will donate over $25,000 in PR services to worthy non-profit and charitable causes. Qualifying organizations may now apply for an opportunity to receive both online marketing and traditional public relations services such as press release writing and distribution, all at no cost.

Worthy causes will be selected based on need and legitimate non-profit and charitable status with preference given to charities helping the terminally ill (such as Dream Foundation), battered women recovery, abandoned/runaway children solution centers (such as Children of the Night), abused animal rescue groups (such as PAWS), and similar groups which find solutions for real-life tragedies. Some preference will be given to California-based charities, but all qualifying organizations are encouraged to apply.

“With the infusion of money into the new economy, our business has benefitted greatly from working with dot-com start-ups and small business ventures,” said Mindset President and founder Christopher Simmons. “We’ve found that many worthwhile charities and non-profit groups have embraced the World Wide Web, but have not been able to afford the expertise to market their Web presence effectively. We hope to give back to these worthy causes which can benefit from our 17 years expertise in the PR and marketing industry.”

“Rather than simply write some checks to contribute to these kinds of organizations, we enlisted commitments from some of our associate editors, staff, and working journalists to work ‘pro bono’ or at a reduced rate for this program. This allowed us to increase by 500% the value of our original intended contribution, while helping — we hope — to raise awareness for notable and worthwhile charitable organizations.”

Mindset will provide a minimum of $2,500 and up to $5,000 in PR and marketing services to as many as 10 different qualifying organizations. Interested parties must apply no later than October 31, 2000. Selection of qualifying organizations will begin immediately starting August 2, 2000 and decisions will be made solely by Mindset staff. There is no cost or obligation to apply, and applicant privacy is fully protected.

Organizations may apply online using a simple form, which takes no more than five minutes to complete, at: https://www.send2press.com/non-profit/ .

Actual promotion services will be provided through the Mindset Netwire, a division of Mindset.

ABOUT MINDSET NETWIRE

MindsetNetwire.com is an online news bureau service which offers the services of professional journalists and magazine editors for copy writing, press release writing, and Web site content editing. The site recently merged with Send2Press.com and DotComMojo.com. Using the Send2Press service, clients can disseminate relevant news stories to over 12,000 media contacts. Using the DotComMojo service, clients can promote their Web site(s) to over 3,500 online search engines, directories, and link lists to greatly enhance visitor traffic. All services are normally provided at a 50% discount to all legitimate non-profit charitable organizations. The Mindset Netwire Web site is located at www.MindsetNetwire.com.

ABOUT MINDSET

Mindset(TM) is a privately-held company founded in 1983 to provide advertising, marketing, PR, design and multimedia services to small business. In 1995 Mindset began offering Internet services including e-commerce, Web site design, content development, audio/video conversion and Web hosting. Mindset currently serves hundreds of companies worldwide including Cygnus Business Media, ePublicEye, FindWhat.com, Imageologists, Jackstreet.com, Morgan Road Records, V-Lite Video Corp., and Westco Marketing Inc. The Mindset(TM) Web site is located at www.MindsetCommunications.com.

TRADEMARKS

Mindset, Mindset Netwire, DotComMojo, and Send2Press are trademarks of Mindset. All other trademarks or registered trademarks are the property of respective mark holder. Charitable groups mentioned are for illustrative purposes only and do not imply either endorsement by or for such organizations, or imply any relationship with mentioned groups.


NOTE – THIS IS ARCHIVAL CONTENT: this press release was originally issued August, 2000. At the time of issuance the company, Mindset was in process of transitioning to the brand Neotrope®, which was formerly the name of Christopher’s record label brand identity as of 1995/6. At the end of 2000, the “Mindset” brand was retired/abandoned due to trademark issues.


Categories
Company Announcements Press Releases

Small Business Public Relations Web Site Merges with Webmaster Resource Site; Both Folded Into New PR/Promotion Resource

LONG BEACH, Calif., July 31, 2000 — Small business public relations web site, Send2press.com, today merged with webmaster resource site, DotComMojo.com. The two web sites will now be included within existing content found on the Mindset Netwire business-to-business site, located at www.MindsetNetwire.com. The new site with combined content will relaunch on August 1, 2000.

Send2press.com has offered press release writing and distribution services since 1999, utilizing the talents of working professional journalists and editors to provide both site content and client services. Using a proprietary database of over 12,000 journalists and editorial contacts in North America, Send2Press.com has provided an affordable alternative to media news distribution versus more expensive wire services.

DotComMojo.com has offered web site promotion, keyword positioning, and a webmaster reference library containing articles on topics like using META tags, to image compression and designing web sites for e-commerce. Free services and utilities include a META tag generator, web site search engine submission tool, HTML color picker, and more.

“We felt the two sites had highly complimentary service offerings, and a common audience,” said Christopher Simmons, Mindset President. “Most small businesses, home-based businesses, and consultants launching their first web sites were coming to DotComMojo looking for ways to promote their site, and to gain knowledge. Send2Press provides promotional tools for small businesses which have news they want to get out to the media. Maybe they just need help proof-reading their site content. Cross promoting these sites to each other’s audience made sense initially, before we realized the type of small business marketeer could benefit from finding these various resources in a single location.”

“We did a survey of almost 100 companies,” said Mr. Simmons, “and discovered that there really is a sense of being overwhelmed by the information on the Internet. Small business owners are looking to simplify their work, whether it’s related to dealing with their customers and maintaining that relationship, or learning how to do business more effectively. We’re hopeful that our resource will meet some of these critical needs.”

The combined web site will be located at www.MindsetNetwire.com and the two existing domains now point to this new resource.

ABOUT MINDSET NETWIRE

A division of Mindset, the Mindset Netwire provides news bureau services for journalists and now includes Send2Press PR services with DotComMojo webmaster resources and promotion tools.

ABOUT MINDSET

Mindset(TM) was founded in 1983 to provide advertising, marketing, PR, design and multimedia services to small business. In 1995 Mindset began offering Internet services including e-commerce, content development, audio/video conversion and web hosting. Mindset currently serves hundreds of companies in the United States including Cygnus Business Media, ePublicEye, FindWhat.com, Imageologists, Jackstreet.com, Morgan Road Records, V-Lite Video Corp., and Westco Marketing Inc. The Mindset(TM) web site is located at www.neotrope.com.

Mindset, Mindset Netwire, DotComMojo, and Send2Press are trademarks of Mindset. All other trademarks or registered trademarks are the property of respective mark holder.


NOTE – THIS IS ARCHIVAL CONTENT: this press release was originally issued July, 2000. At the time of issuance the company, Mindset was in process of transitioning to the brand Neotrope®, which was formerly the name of Christopher’s record label brand identity as of 1995/6.